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If you're just getting started in Internet marketing, you have probably already been overwhelmed with information on what to do and what not to do. You can read five different web sites and get five different answers to the same online marketing question. What should you do? The answer might be to purchase the 26 Week Marketing Plan. This product is comes from Purple Internet Marketing. The guys involved were once making a living in search engine optimization so they know a great deal about that side of the business. They've now chosen to compile all of that knowledge and experience into a course that will help you start your marketing efforts effectively. First, let's talk about what the 26 Week Marketing Plan includes. With your purchase, you receive four workbooks and DVDs, eight CD's, a poster, and a T-shirt. That's quite a bit of material to organization which is why the entire plan is structured for you. The materials are clearly labeled for "Week One," "Week Two," etc. That can be particularly helpful so you don't end up getting overwhelmed. Second, we need to discuss the quality of .. more»

Every dollar you spend on marketing means one less dollar dedicated to the awesome programs and services you provide. That means each precious marketing dollar put toward web sites, brochures, logos, DVD's, development materials and other marketing tools better count! Unfortunately, planning for all that activity too often takes a back seat. Marketing plans are in short supply. We bet you like the idea of a marketing plan - but you don't have the time and energy for planning in the rush of managing time-consuming day-to-day operations. Too bad. The cold, hard truth is you can't afford not to have a plan. The good news: strategic marketing planning can - and should - be straightforward, results-oriented and easy to manage. What's in a Plan Your marketing plan determines how your clients and donors see you. It helps prioritize your target audiences (such as clients, donors and internal stakeholders). It details where your clients come from, how to get to the gate-keepers that refer your clients, how you describe your services, how you talk to donors and how you make critical budget decisions. It takes a look at your competition .. more»